In 1954, the cigarette brand Winston is presented in a singsong fashion in the radio and television advertisements, so the song would sound like:
“Winston tastes good like a cigarette should,
Winston tastes good like a (clap, clap) cigarette should.
Winston gives you a real flavor, fun, rich, tobacco flavor,
and Winston’s easy got in to the filter let’s the flavor through.
Winston tastes good like a (clap, clap) cigarette should!”
The "clap" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston cigarettes, or an actor flicking his lighter twice to the same conceit.Winston cigarettes were sponsors of such television series as The Flintstones and The Beverly Hillbillies. The former series would show stars Buddy Ebsen, Nancy Kulp and Irene Ryan extolling the virtues of Winston while smoking them and reciting the song. The latter series would later come under fire for advertising cigarettes on an animated cartoons watched by kids.
"Winston tastes good like a cigarette should."
That slogan, set to music, was one of the first TV commercials, debuting in the mid '50s and running all throughout the '60s. Grammar teachers and language purists cried foul so Winston answered with a new slogan - "What do you want, good grammar or good taste?"
Big movie stars were happy to endorse smokes on TV as well, and the number one celebrity of the era was the Duke. John Wayne appeared for Camel in 1952, speaking highly of the product: "Mild and good tasting pack after pack. And I know, I've been smoking them for twenty years." This commercial was filmed in conjunction with
